SUPPORTING ARTISTS SINCE 1990
EMBRACING LIFE IN COLOUR
Georges Laoun Opticien supports Quebec artists with fervour. Since 1990, we have had the privilege of collaborating with more than 700 artists!
What started as a passion project for Sherif Laoun to provide visibility for his artist friends, quickly snowballed into a full-blown mandate to promote artistic expression and accessibility for all artists.
With characteristic foresight, Georges Laoun allowed Sherif to integrate the Arts into the business. In 2006, father and son were each awarded the Raymon John Hnatyshyn medal for volunteerism in the Arts by the Governor General of Canada, Michaëlle Jean.
In 2010, Sherif passed the baton to his niece, Jennifer Laoun-Rubenstein—herself a visual artist—who continues to direct the program today.
In addition to numerous partnerships with artistic and cultural organizations, we make our windows and spaces available to artists of all disciplines to showcase their projects: exhibitions, openings, installations, workshops, performances, and launches.